From a marketing standpoint, an interesting method of identifying user types is found in the article below.
(ref. article
http://www.travelmole.com/stories/1131223.php)
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| 09 September, 2008 |
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Website ‘visualises’ type of hotel users want to stay in A new visual approach to searching for hotels online is being introduced by Hotels.com. Users start by selecting from a set of pictures that represent the type of hotel stay they are looking for. They then continue through a series of further images designed to gather information on their hotel preferences and shortlist the selection of properties returned by the search. These steps include the style of hotel and restaurant they are looking for, the types of activities they plan to do plus whether they are travelling alone, with friends or family. The company’s ‘Visualiser’ then cross-references the selection of images chosen with its database to recommend a choice of hotels that match the users’ unique ‘VisualDNA’ profile.... get your "VisualDNA" http://hotels.visualdna.com/statement/module/HotelsModule/Hotels_Module | |
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